We all know that promoting products and services can be a challenge for Australian SMEs who often have a strict budget for their marketing efforts. So, being a small business ourselves, we thought we would shed some light on how we have increased our brand awareness and customer base through the use of the internet.
Many organisations are finding the internet to be invaluable in connecting with current customers and showcasing their work. What’s more, taking advantage of social media and other online platforms is a cost-effective means of capturing a world of potential clientele. One site which we have found to be particularly worthwhile is Pinterest.
Pinterest is essentially a virtual pinboard which lets you organise and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organise their favourite recipes. Best of all, you can browse pinboards created by others which makes it a fun way to discover new things and get inspiration from people who share your interests.
Our boards include – ‘Advertising We Love’, ‘People We Admire’, ‘Favourite Places and Spaces’ and more.
Some of the benefits we believe you can gain from using Pinterest for business include:
- The creation of backlinks (if you pin images from your website) and thus, more website visits
- It allows you to spot trends in your industry
- You can interact with prospective customers
If you are interested in learning more about Pinterest or are having trouble getting started, please give us a call. Get pinning and find inspiration by viewing or following the Nique Marketing boards on Pinterest here.