Successful branding is the defining edge over competition. However, a common misconception is that if you have a small business it doesn’t need to have a branding strategy. This outlook can cause major turmoil towards a new or developed business, as branding is a clever and effective way to gain clients and sustain ongoing company awareness.
Trends – year in, year out, there will always be bigger, better and brighter ideas. Competition builds with the suspense of what will be the next best, and most creative marketing movement. As we are well on our way into the year of 2013, it is essential to create an updated, innovative plan and budget strategy. For creative inspiration, take a sneaky glimpse into this year's top five fresh trends for the marketing world.